The Finnish sauna of today

The Finnish Sauna of Today – Perspectives of current Habits, Trends and Sauna related Business

Jussi Niemelä, Finland

The presentation is providing a viewpoint to the current standing of the Finnish Sauna from a perspective of everyday habits of households amongst 5.5 million Finns with their 3+ million saunas. Also, current trends and phenomenon are discussed including topics like status of public Sauna baths and Sauna related associations nation-wide. An outlook to Sauna related businesses is presented as well.

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