The Finnish Sauna of Today – Perspectives of current Habits, Trends and Sauna related Business
Jussi Niemelä, Finland
The presentation is providing a viewpoint to the current standing of the Finnish Sauna from a perspective of everyday habits of households amongst 5.5 million Finns with their 3+ million saunas. Also, current trends and phenomenon are discussed including topics like status of public Sauna baths and Sauna related associations nation-wide. An outlook to Sauna related businesses is presented as well.