Saunaletter 3-2018

Dear ISA members and other saunalovers

XVII  International Sauna Congress

The International Sauna Congress is nearer  again. Please  hurry and register Yourself.

The event is going to be interesting  as well as an option to meet other sauna people from all over the world. The presentations , workshops etc. are something every saunalover should be interested in.

Just now  the final program  should be  ready for distribution together with the above Newsletter.

Please visit the Congress web page .

Anyway we know that we  are having nearly 200 registrations  from over 20 countries and presentations from  Sydney to Seattle meaning very wide global coverage.

And e.g. Mr.  Perfect Sweat  Mikkel Aaland  is coming to tell us  e.g. about the filming project of his book SWEAT.

The Swedish Bastuakademie  has been mailing the last Newsletter which is also here included.

One interesting part of the Congress  is the meeting of International Journal of Sauna Studies (IJSS) on Saturday afternoon.

There is also a prenetation on Saturday afternoon about the other important sauna event in 2018

meaning Interbad  in Stuttgart in October. Two people from Interbad are giving a short presentation.

The last press release is a little later in this letter.

And please note that there is also an option to see Mobile Saunas  and banyas as well as try whisking  etc. sauna related  treatments.

And there are options for sauna visits etc. which arelisted on the web site as well as in the letter those poeple receive who have registered themselves.

HOPE to see many of You in June!

Other sauna related events in this year

There are many events happening in this year. Here is a list about some of them. Please contact directly those organisations.

We do update the information also when we get  more.

Asia Pool and Spa Expo  2018 in May

Dear Madam/Sir,

Asia Pool & Spa Expo 2018, the premier trade show for swimming pools, spas, saunas in Asia, is scheduled to be held at PWTC Expo in Guangzhou, China during 15-17 May.

What is going on at Asia Pool & Spa Expo?

1) Over 150 exhibitors from home and abroad have confirmed the participation.

2) More than  90 % exhibition stands among 12,000 sq.m are sold.

3) Registered visitors reach a new high:According to the official statistics on 10th JAN, the

Current visitors have reached 8120 and  much more registrations are expected to happen  before end of April.

Exhibitor or visitor registration, please feel free to contact Mr. Jacob Kong.

Best Regards

Jacob Kong

Guangdong Grandeur International Exhibition Group Co.,ltd

(Organizing Committee of Asia Pool & Spa Expo)

Mob: +86 13416279371

Tel: +86 20 22074185

Fax: +86 20 82579220


Please note that the organiser is also a Member of International Sauna Association ISA.

ISA is providing also some speakers for  the sauna seminar as also several times before.

Unfortunately only Harvia from Finland is participating this time.

Shanghai Import Exhibition in November

Finland has there a national exhibition space. More information from the web site or via Business Finland

or the Finnish – Chinese Business Council in Helsinki. Dead line for exhibitors end of June 2018.

Press release concerning INTERBAD 2018

No. 4
10 April 2018

interbad 2018 enhances international image

Around 40 percent of the exhibitors come from abroad / Positive development of the industry in Europe

An initial trend is already emerging now for interbad 2018: It is a magnet for international exhibitors and visitors. For instance, journalists and industry experts from Germany, Austria, Switzerland, the Netherlands, France, Spain, Italy, Poland, Hungary, Russia, Finland and Great Britain took part in the interbad press trip in March 2018 which set the stage for the current relevant trends and topics.

“The figures for the travel market presented at the International Tourism Fair in Berlin are extremely positive. This also has effects on the wellness industry”, states Andreas Wiesinger, Member of the Board of Management of Messe Stuttgart. The Germans alone spent over 90 billion euros on holidays and private trips in the past year. There were around 460 million overnight stays by German and foreign guests. “On the one hand, the trend is heading towards multiday wellness breaks, and on the other hand the people also want to occasionally spend some high-quality time out from everyday life. Topics related to saunas and pools are to the fore.”

Glancing abroad
The interest in such offers is also huge in other European countries. In the home of sauna bathing Finland, a consortium of international universities recently examined the positive effects of the sauna on health. Based on the study associations such as the International Sauna Association (ISA) are working with their members to further develop the sauna experience with their products and services. “Today in Finland we are trying to find our way back to our old sauna culture”, explains Risto Elomaa, President of the ISA. “In other words, we are trying to inspire younger people, especially female clientèle, and live old trends, like visiting a smoke sauna.”

The industry is also performing well in Switzerland and Spain. Owing to the favourable development of the exchange rate and the generally strong economic situation, the industry is forecasting stronger growth for Switzerland. Furthermore, the Swiss outdoor and indoor swimming pools, many constructed in the 1960s and 1970s, are currently experiencing a renovation phase.

The Spanish swimming pool sector looks back on a positive year in 2017 with growth of around 9 percent. According to the Spanish professional association ASOFAP (Asociación española de profesionales del sector piscinas), in which chemical product providers, operators and designers of swimming pools and sports facilities are involved, the prospects for 2018 are also good. With 1.2 million swimming pools, of which 1 million are private swimming pools, Spain represents the second most important market. According to statements from the ASOFAP, there are business opportunities in 2018 both for the renovation of public swimming pools and also for the private sector. Public swimming pools have an average age of 17 years, and 70 percent have never been renovated. In the private sector 22,000 new swimming pools are expected to be built in 2018.

Trade fair with an international flair
Andreas Wiesinger from Messe Stuttgart is confident that this development will be evident at interbad 2018: “Already during the last interbad we were able to record a growth in the international character. Visitors from around 72 countries came to interbad 2016. We are assuming we will be able to further increase this trend in 2018.”

With its coherent mixture of a trade fair, a congress and an extensive accompanying programme, interbad, the international trade fair for swimming pools, saunas and spas, provides an ideal setting to exchange professional experiences and information, carry out networking and find out about technical developments and innovative trends relating to swimming pools, saunas and wellness. The next interbad will take place from 23 to 26 October 2018 at Messe Stuttgart.

For more information, visit:



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